If you had a product or service to sell that was used only by people over the age of 50, it probably would do you no good to advertise in Ezines that are aimed at people between 20 and 30 years of age. To be effective, Network marketing advertising efforts need to be in position in front of the people that can actually use the product and not the thousands of others who are unable and un-interested in it. Many experienced network marketers believed it is better to fire a silver bullet from a rifle aimed directly at the target instead of shooting hundreds of pellets from a shotgun and hoping you hit something.

Blind canvassing that employ the shotgun method is usually successful in unique niche markets where the potential customer base is undefined. Niches such as online book sellers and those that cater to wide range of consumers can often benefit from shotgun advertising. However, niche companies and those that are after a specific demographic rarely achieve success unless they utilize targeted marketing strategies in their network marketing advertising campaigns.

The most effective use of the marketing budget is to aimed at the best customer. The return on the investment is the most accurated measure of the marketing effort as well as how many new sales or repeat sales are generated by the fewest dollars. In many areas of network marketing advertising it is a numbers game and the more people who view the ad, the better opportunity there is of making a sale.

However, smart network marketing business owners look at the return on their advertising investment to determine the meaning of a successful network marketing campaign. For example, by sending out 5,000 ads to a generalized area, there may be only 50 responses. Of that 50, one turns into a customer. Although the 5,000 ads only cost you about $50, that translates into $50 per new customer.

Targeted network marketing advertising, historically return four times as many respondents with a fourth of the effort. This translates into 1,250 ads going out with 50 respondents with four turning into customers. With A $50 charge, this translates into $12.50 for the new customer, a significantly higher return on the investment. While the math will vary based on the type of product or service being offered and the quality of the ad going out, it is representative of the difference in the approaches taken in network marketing advertising.

Being able to target the network marketing advertising effort will take research to finalize the location of the most people that can use the information you have to offer. However, once you find the potential customers and send them the right message about your company, you can be prepared for a much bigger return on your investment.

James B. Byrd
269-290-3263
“All About Your And Success”
Renegade University

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